The Data Export project introduced a self-service solution for securely downloading or sending real-time audience data to the cloud, enabling customers to access raw user data in their warehouse. This facilitated deeper data analysis and further audience activation in third-party systems. Our goal was to increase customer satisfaction and minimize the cost of managed services, either by making them obsolete or necessary only for infrequent custom reports.

As a product team, we responded to customer feedback by working on several improvements. These included refining the information architecture to enhance discoverability, implementing compliance policies to ensure secure access to personally identifiable data, and ensuring the high quality of real-time data by building and testing a new data pipeline.